Beyond Calories: Creating Transformative Awareness around Weight Loss

Photo by Ketut Subiyanto

Weight loss is a simple formula: consume fewer calories than you burn, and you'll lose weight. This principle is undeniable as it is rooted in the laws of thermodynamics. Yet, for most people, the journey to achieving and sustaining weight loss is anything but simple. While science underscores the importance of energy balance, it also reveals the sobering reality of outcomes: 95% of individuals who embark on a weight loss journey fail [1] and less than 20% of those that succeed maintain their goal for more than a year [2]. These statistics aren't just a testament to the difficultly of the task — they highlight a critical gap between theoretical knowledge and practical application. The disconnect lies not in our understanding of metabolic processes but in the psychological and behavioral challenges that come with implementing this knowledge.

Why does something so simple prove to be so elusive in practice? The answer lies in how deeply our thoughts, habits, and perceptions shape our relationship with food, motivation, and the very concept of dieting.

For many, the very word "diet" triggers a cascade of negative associations — restriction, deprivation, and even punishment. Simply saying "I'm on a diet" can set up individuals for psychological conflict before they even begin. Consider research by Harris Lieberman and colleagues [3] where participants unknowingly consumed all their calories for the day via a slurried concoction totaling either 313 calories (practical starvation) or 2,294 calories (maintenance). Incredibly, participants reported no significant differences in mood, sleep quality, or mental performance between groups, underscoring the role perception has on shaping experience. The only clear variation was hunger, which makes sense due to it being a natural physiological response to a reduced caloric intake. This suggests that much of the hardship we associate with dieting stems not from physical deprivation, but from the knowledge we are on a diet. Just imagine how people would perceive their dieting experience if they were unaware of their caloric intake!

Reminiscent of the age-old maxim — "perception is reality" — how we interpret our experiences fundamentally shapes our emotional and physiological responses. An example of the power of perception can be seen in a study by Crum et al. [4], where participants were told they were either consuming a high-calorie "indulgent" milkshake or a low-calorie "sensible" one, though both shakes were identical. Those individuals who believed they consumed the indulgent shake reported greater satiety and experienced a larger decrease in the hunger hormone ghrelin. This further highlights a critical truth: how we perceive our actions, especially when it comes to weight loss, matters. When dieting is seen as a sacrifice, it can become an uphill battle. Therefore, framing dieting with purpose such as an act of proper nourishment or empowerment towards a new you instead of a form of deprivation can make the process a more rewarding and sustainable endeavor. 

Adding to the psychological battle even further is the idea of "projection bias," a cognitive distortion where individuals overestimate their ability to handle future challenges. We inherently believe we will make the right choice when the time comes, however we often miscalculate our future discipline when the challenge presents itself, leading our resolve to crumble under the pressure of the moment. This creates a reinforcing cycle of frustration, highlighting the need for strategies that align our planning with realistic expectations of our future selves. In the moment, it's easy to plan on resisting tomorrow's temptations — the cookies in the office breakroom or choosing the sensible option over the indulgent one at dinner with friends — but when hunger and social pressures strike, resolve often crumbles like that cookie you are trying to avoid. The disconnect between the "now you" as you plan and "future you" as you are faced with executing of the plan explains why so many diets fail. Planning with overly optimistic assumptions about future discipline often leads to disappointment and derailment.

In the moment, even with a plan, traditional approaches to dieting frequently rely on willpower, yet this strategy is inherently flawed because it fails to account for the cognitive distortion of projection bias and the finite nature of self-control. By overestimating future discipline, we set ourselves up for repeated mental strain because we're forced to depend on a fatiguable muscle called willpower. Instead it would better serve us to emphasize approaches that minimize reliance on sheer determination. Because willpower is a finite resource, this constant mental tug-of-war between the logical — what we "should" do — and the impulsive desire of — what we "want" to do — is certain to deplete our mental energy over time. Therefore, success lies in designing systems and environments that reduce a reliance on willpower. For instance, removing high-calorie snacks from the home or preparing meals in advance minimizes moments of weakness and reduces decision fatigue, making healthy choices easier by default.

There are practical strategies to help reduce our need for willpower and bridge the gap between intention and action. For example, a study on the snacking behavior of secretaries revealed that proximity to, and, visibility of, foods significantly influenced their consumption [5]. Candy placed within arm's reach was consumed 1.8 times more frequently than candy placed a few feet away, and candy in an open bowl was eaten 2.2 times more often than candy in a closed container. The implication here is clear: reducing access or creating challenges to acquiring unhealthy options is more effective than relaying on sheer willpower or self-control. This can be applied to just about anything that doesn't serve our weight loss goal such as keeping high-calorie foods out of sight — or better yet, out of the house! We're much less likely to drive to the store if we desire something sweet than walking to the kitchen.

Another proven tactic to reduce mental strain is using implementation intentions or simple "if-then" rules to automate decision-making. For example, coming up with the rule of: "If I feel the urge to snack on a cookie at work, I'll drink a glass of water instead." This pre-planned response minimizes the mental effort required to make the most advantageous choice towards achieving your weight loss goal. And because satiety signals respond to volume, a full glass of water may satiate you more than a cookie, allowing you to feel that you're in charge of your weight loss journey. 

Given the limitations of willpower, adopting strategies like pre-planned responses becomes essential in bridging the gap between intention and action. These pre-planned responses not only simplify decision-making but also align with a broader strategy of cultivating mindful habits around food, sharpening awareness of how we engage with our meals and environment.

One additional factor to help with closing the gap between intention and action is to understand our interaction with food itself. Our brains don't have an innate calorie counter; instead, they rely on contextual cues to estimate intake. Distractions, such as watching TV or scrolling on a phone during meals, dull satiety signals and increase the likelihood of overeating. By practicing mindful eating — focusing on each bite and savoring the experience — you can enhance satisfaction and reduce the risk of overconsumption [6].

Beyond these immediate tactics lies a powerful opportunity for deeper change. Reframing the journey as a path of identity transformation creates a bridge between strategies discussed and the mindset needed for long-term success. Rather than viewing weight loss as a temporary endeavor filled with restrictions, aligning it with a broader sense of who you want to become can fundamentally shift your approach. Instead of saying, “I’m on a diet,” consider saying something like, “I’m becoming a healthier person.” This subtle shift in mindset aligns actions with a larger purpose, redirecting the focus from temporary restriction to lasting growth. Carol Dweck, in her book entitled *Mindset *[7], speaks to this approach, emphasizing that "becoming is better than being." In other words, focusing on progress and self-improvement provides purpose to the journey leading to better outcomes than fixating on a specific goal. By prioritizing the establishment of sustainable healthy habits — like hitting a protein goal by eating more whole foods, moving your body regularly outside in the sun, and improving your sleep hygiene — you set the foundation for long-term success.

Purpose is uniquely important, serving as the strongest motivator for behavior change, tying together the psychological challenges and solutions. Victor Frankl, a Holocaust survivor and psychiatrist, observed that “those who have a ‘why’ to live can bear almost any ‘how.’” By connecting weight loss to a meaningful purpose — such as improving health, setting an example for loved ones, or building self-confidence — individuals can reframe their individual journey as one of empowerment rather than a burdensome sacrifice. Shifting the focus from what we are giving up to what we are gaining — such as vitality, strength, quality of life, longevity — makes the trials and tribulations of the process feel more worthwhile and rewarding. Purpose not only provides clarity but serves as a unifying thread that connects practical strategies to the psychological hurdles previously discussed. By rooting the process of weight loss in a meaningful "why," the journey shifts from one of mere behavior modification to a transformative pursuit.

While weight loss may be simple in theory, the practice definitely has its challenges. However, as we have seen, these challenges are not insurmountable. This discussion isn’t meant to be a definitive guide to effortlessly achieve your ideal body because, in truth, that journey is never easy. Instead, the aim here is to create awareness around ideas and systems that work. The first step being awareness — by understanding the hurdles, we can begin to navigate them. Recognizing these obstacles makes them less daunting and allows us to develop personalized strategies that can lead to success. Reframing weight loss as a transformative journey, designing systems to reduce reliance on willpower, creating an environment that supports your goals, and connecting actions to a meaningful purpose transforms the process from one of deprivation to one of empowerment. Success in weight loss, as in any endeavor, requires acknowledging that the sum of your actions has led you to your current position, and the only way forward is an intentional effort and willingness to rewrite your story.

1. Renew Bariatrics, Diet Failure Statistics, https://renewbariatrics.com/diet-failure-statistics/

2. Wing & Phelan, 2005, https://pubmed.ncbi.nlm.nih.gov/15798171/

3. Lieberman et al., 2008, https://pubmed.ncbi.nlm.nih.gov/18779282/

4. Crum et al., 2011, https://pubmed.ncbi.nlm.nih.gov/21574706/

5. Wansink et al., 2006, https://pubmed.ncbi.nlm.nih.gov/16418755/

6. Robinson et al., 2013, https://pubmed.ncbi.nlm.nih.gov/15010185/

7. Dweck, 2006, https://pubmed.ncbi.nlm.nih.gov/30008392/

4 Reasons Why You Need Quality Sleep

1. Want leaner legs? - Phase 1 & Phase 2 detoxification happen during sleep, if your sleep is poor you will have higher body fat on the lower body. Also, it will be more difficult to lower stored body fat on Thighs, Hamstrings, Knee, Calves

2. Sleep deprivation can increase inflammation, which will lead to a reduction in insulin sensitivity. Which will lead to a increase in body fat over time due to insulin resistance.

3. Sleeping just one less hour can lead to a increase of hunger as much as 45% according to one study on sleep & nutrition habits.

4. Sleep is a opportunity for the body to repair itself. Most restorative functions of the body happen overnight, so poor sleep will comprise your ability to recover from your training sessions.

Procrastination

THE MISCONCEPTION: You procrastinate because you are lazy and can’t manage your time well.

THE TRUTH: Procrastination is fueled by weakness in the face of impulse and a failure to think about thinking.

Want never goes away. Procrastination is all about choosing want over should because you don’t have a plan for those times when you can expect to be tempted. You are really bad at predicting your future mental states. In addition, you are terrible at choosing between now and later. Later is a murky place where anything could go wrong...

If you fail to believe you will procrastinate or become idealistic about how awesome you are at working hard and managing your time, you never develop a strategy for outmaneuvering your own weakness.

Procrastination is an impulse; it’s buying candy at the checkout. Procrastination is also hyperbolic discounting, taking the sure thing in the present over the caliginous prospect someday far away. You must be adept at thinking about thinking to defeat yourself at procrastination. You must realize there is the you who sits there now reading this, and there is the you some time in the future who will be influenced by a different set of ideas and desires; a you for whom an alternate palette of brain functions will be available for painting reality.

The now-you may see the costs and rewards at stake when it comes time to choose studying for the test instead of going to the club, eating the salad instead of the cupcake, writing the article instead of playing the video game. The trick is to accept that the now-you will not be the person facing those choices, it will be the future-you—a person who can’t be trusted. Future-you will give in, and then you’ll go back to being now-you and feel weak and ashamed. Now-you must trick future-you into doing what is right for both parties. This is why food plans like Nutrisystem work for many people. Now-you commits to spending a lot of money on a giant box of food that future-you will have to deal with.

Fat is Good. Animal Fat is Best.

The most important fats which should be consumed daily and which should constitute the bulk of all fat consumption, are animal fats: fats in fresh meats, fats rendered from meats, dairy fats (butter, cream and ghee) and fats in egg yolks. Animal fats contain largely saturated and monounsaturated fatty acids.

I’m sure you’re begging to ask the questions: What about the “deadly” saturated fats? Don’t they cause heart disease? Aren’t animal fats all saturated? Well, this is the result of the relentless efforts made by the food industry to fight their competition. What is their competition? The natural fats, of course. There is not much profit to be made from the natural fats, while processed oils and fats bring very good profits. So, it is in the food industry’s interest to convince everybody that natural fats are harmful for health, while their processed fats, hydrogenated and cooking oils are good for us. We have been subjected to this propaganda for almost a century, so it is little wonder that many of us have succumbed to it.

The saturated fats in particular were singled out by the food industry. How did this happen? Dr. Mary Enig, an international expert to lipid biochemistry, explains: “In the late 1950s, an American researcher, Ancel Keys, announced that the heart disease epidemic was being caused by the hydrogenated vegetable fats; previously this same person had introduced the idea that saturated fat was the culprit. The edible oil industry quickly responded to this perceived threat to their products by mounting a public relations campaign to promote the belief that it was only the saturated fatty acid component in the hydrogenated oils that was causing the problem … From that time on, the edible fats and oils industry promoted the twin idea that saturates (namely animal and dairy fats) were troublesome, and polyunsaturates (mainly corn oil and later soybean oil) were health-giving.”

The wealthy food giants spend billions on employing an army of “scientists” to provide them with “scientific proof” of their claims. In the meantime the real science was, and is, providing us with the truth. However, it is the food giants who have the money to advertise their “science” in all the popular media. Real science is too poor to spend money on that. As a result, the population only hears what the commercial powers want them to hear.

So let us dive into the truth that real science has provided us:

1. Processed fats, hydrogenated fats and cooking vegetable oils cause atherosclerosis, heart disease and cancer. This is a fact, proven overwhelmingly by real science.

2. Animal fasts have nothing to do with heart disease, atherosclerosis and cancer. Our human physiology needs these fats; they are important for us to eat on a daily basis.

3. Saturated fats are heart protective: they lower the Lp(a) in the blood (Lp(a) is a very harmful substance which initiates atherosclerosis in the blood vessels), reduce calcium deposition in the arteries and are the preferred source of energy for the heart muscle. Saturated fats enhance our immune system, protect us from infection and are essential for the body to be able to utilize the unsaturated omega-3 and omega-6 fatty acids. One of the most saturated fats that Nature has provided is coconut oil. It has been shown to be wonderfully healthy and therapeutic in most degenerative conditions.

4. Animal fats contain a variety of different acids, not just saturated ones. Pork fat is 45% monounsaturated, 11% polyunsaturated and 44% saturated. Lamb fat is 38% monounsaturated, 2% polyunsaturated and 58% saturated. Beef fat is 47% monounsaturated, 4% polyunsaturated and 49% saturated. Butter is 30% monounsaturated, 4% polyunsaturated and 52% saturated. This is the natural composition of animal fats and our bodies use every bit. Including the saturated part. If you want to understand how important every bit of the animal fat is for us let us have a look at the composition of human breast milk. The fat portion of the breast milk is 33% monounsaturated, 16% polyunsaturated and 48% saturated. Our babies thrive beautifully on this composition of fats and the largest part of it is saturated.

5. We need all the natural fats in natural foods, and saturated and monounsaturated fats need to be the largest part of our fat intake.

6. The simplistic idea that eating fat makes you fat is completely wrong. Consuming processed carbohydrates causes obesity. Dietary fats got into the structure of your body: your brain, bones, muscles, immune system, etc. -- every cell in the body is made out of fats to a large degree.

These are the facts which real science has provided. Unfortunately, as already mentioned, most of us do not hear about the discoveries of real science. Spreading any information in this world costs money. So, the population at large mostly gets information that serves somebody with a fat wallet. In order to get the real, true information on any subject, we have to search for it, rather than relying on news reports of “scientific breakthroughs” unleashed on us by the popular media.

Directing our attention back to the fat composition of human breast milk again we remember it is 33% monounsaturated, 16% polyunsaturated and 48% saturated. Mother Nature does not do anything without good reason. Human breast milk is the best and the only suitable food for a human baby. Human physiology does not change as babies grow, so our requirements for a particular fat composition in food stay about the same throughout our lives: 33% monounsaturated, 16% polyunsaturated and 48% saturated. This is what we need as it is what Mother Nature intended. The only foods with this composition of fats are animal products: meats, eggs and dairy; and these are the foods that should provide us with the bulk of all fats we consume.

Fats which plants contain have a very different fatty acid composition, they are largely polyunsaturated. Polyunsaturated fatty acids are very fragile, they are easily damaged by heat, light and oxygen. That is why Mother Nature has locked them up and protected them very well in the complex cellular structure of seeds and nuts. When we eat seeds and nuts in their whole natural state we get the fatty acids in their natural state, unchanged and beneficial to health. When we extract oils from seeds and nuts in our big factories, we damage fragile polyunsaturated fatty acids and make them harmful to health. But the most important point is this: when we consume whole natural seeds and nuts, we get their polyunsaturated oils in small amounts, amounts which are compatible with our human physiology. We do not need a lot of polyunsaturated fats, the bulk of our fat consumption should be saturated and monounsaturated fatty acids. When we consume vegetable and cooking oils, we consume their polyunsaturated fatty acids in excess, far too much for healthy human physiology. It is excessive omega-6 polyunsaturated fatty acids from vegetable and cooking oils that are to a large degree causing an epidemic of inflammatory degenerative conditions in our modern world, from heart disease and various autoimmune problems to cancer.

Except from Gut and Psychology Syndrome

12 Clinical Pearls from Dr. Rakowski

1. People who thrive are the ones that make and metabolize acids correctly. Acid can be your friend if you manage it properly.

2. Here is a pearl from Dr. Rakowski, he showed a scientific paper on B12 absorption and brain aging. If you don't absorb B12, your brain ages 617% faster! As I have stated before, the greatest impact of not testing your HCl levels is compromising your brain health.

3. Growth hormone is a significant anti-depressant. Deep sleep is the real way to achieve optimal growth hormone levels.

4. The major benefit of using Arginine is boosting growth hormone during effort, besides boosting NO2.

5. Only fat people make too much estrogen.

6. People who have elevated triglycerides have low levels of growth hormone.

7. The body ignores constant stimuli. Changing everything constantly is one of the keys to success whether we are talking about training, diet, or supplements.

8. Brain derived neurotrophic factor is a strong anti-depressant produced by exercise that induces lactic acid production.

9. Learning improves 20% after exercise. Why are we canning Physical Education classes?

9. Charlie Chaplin fathered a child when he was 80. Sexual dysfunction is rampant because people are simply unhealthy.

10. Low-grade systemic inflammation (metaflammation) is associated with obesity, insulin resistance and chronic disease (Brithish Journal of Nutrition (2009)  102, 1238-1242

11. Friends do not let friends get fat.

12. Sleep is your most powerful anti-inflammatory agent

Tips for Optimal Leanness

#1: Take Control of What You Put In Your Mouth

When people let their emotions drive their eating, they end up feeling out of control and always hungry. Instead, try making informed choices about what and how you eat. By taking control of what you put in your mouth you avoid the pitfalls of emotional eating and can be empowered by your decisions.

#2: Get Fat Adapted

Most people don’t have the metabolic machinery to effectively burn body fat. Instead they run on carbs all day. The solution is to restrict carbohydrates in favor of protein and fat for your first two meals of the day (or at least for breakfast) in order to force the body to fat. Anaerobic exercise such as weight lifting or sprinting will also improve your body’s ability to burn fat.

#3: Eat The Most High-Quality Proteins—10 Grams of EAAs At Every Meal

High-quality protein includes fish, meat, poultry, eggs, and Greek yogurt. Planning meals around these foods blunts appetite and keeps you full, while also preserving lean mass during fat loss;. Protein also keeps blood sugar steady and and increases resting energy expenditure because protein is the most metabolically costly food for the body to digest.

#4: Ruthlessly Take Care of Your Gut Health

The microflora that live in your gut play a pivotal role in establishing your body composition, cholesterol profile, and long-term heart health. Support it by eating foods with fermented probiotics and lots of plant foods. Studies of groups that eat traditional diets have excellent gut health due to the high intake of root tubers, leafy vegetables, fruit, and nuts.

#5: Eat Fats That Are Good For You

Healthy fats are necessary for optimal hormone function and they provide bioavailable nutrients that will support a lean, muscular body composition.  They are also delicious and filling. Good fats include those from olive and coconut oil, nuts, avocados, eggs, dairy, wild fish, and organic meat.

#6: Eat. Real. Food.

Most processed foods are engineered to trigger food intake and make you eat more calories. Processed foods also have a lower thermic effect than whole foods, meaning that if you eat a processed meat sandwich with white bread, your body will burn fewer calories during digestion than if you ate the same amount of calories from chicken breast, rice, and sweet potatoes.

#7: Favor Plants Over Grains.

Favoring vegetables instead of grains is an easy way to fill you up and increase nutritional density, but with fewer calories. Grain-based foods, whether it's good bread, crackers, rice, or cereal are very easy to overeat and they tend to crowd out other more nutritious foods.

#8: Save Higher Carb Foods For Dinner/Post-Workout

After working out your muscles are starving for nutrition. They are extra sensitive to insulin so that any carbs you eat will be stored as glycogen instead of fat. This makes post-workout the perfect time to enjoy higher carb foods. Further, including complex carbs at dinner will help lower cortisol and raise serotonin for restful sleep.

#9: Invest In Organic Meat, Eggs & Dairy

Organic meat, eggs, and dairy are significantly more nutritious than conventional versions and they help you avoid growth hormones and pesticides that may have estrogenic activity. High chemical estrogen intake is associated with higher body fat and worse health.

#10: Strength Train & Do Sprints—Proper Exercise Makes Everything Better

Don’t let lack of exercise be your blind spot. Exponentially greater benefits will come if you combine training and the optimal diet. Find a way to make it fun so that you enjoy movement—it’s what you were put on this earth to do!